Suppose Company M, a small manufacturer of wearable devices, wants to identify the most attractive segment to select as a target segment. A table below provides the firm's ratings for three available segments in three criteria: (i) segment size; (ii) segment's growth rate; (iii) profit margin. Segment Name Segment Size ($million) Segment's Growth Rate (%) Profit Margin (A): Fashion focused Rating 3 (Good) Rating 1 (Poor) Rating 2 (Fair) (B): Simply the best (C): Shoppers Rating-1 (Poor) Rating-2 (Fair) Rating 3 (Good) Rating 2 (Fair) Rating 3 (Good) Rating 1 (Poor) Also, the firm assigns the weights to these three criteria based on their relative importance: segment size (40%), segment's growth rate (20%), and profit margin (40%). Given the above information, use the four steps of choosing a target segment. Which is the most attractive segment? O Segment B Segment C Segment A, B, C are equally attractive O Segment A D