Suppose Mattel, the producer of Barbie dolls and accessories (sold separately), has two types of consumers who
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Question:
Suppose Mattel, the producer of Barbie dolls and accessories (sold separately), has two types of consumers who purchase its dolls: low-value consumers and high-value consumers. Each of the low-value consumers tends to purchase one doll and one accessory, with a total willingness to pay of $52. Each of the high-value consumers buys one doll and two accessories and is willing to pay $101 in total. Mattel is currently considering two pricing strategies: Strategy 1: Sell each doll for $26 and each accessory for $26 Strategy 2: Sell each doll for $3 and each accessory for $49
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