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Suppose Netflix wants to learn about its current customers' viewing habits in order to better target additional content to them. Netflix houses a database of

Suppose Netflix wants to learn about its current customers' viewing habits in order to better target additional content to them. Netflix houses a database of customer profile and viewing pattern information. Netflix can mine this database to learn about their current customers and determine what other type of content their customers may like in the future.

In this situation, Netflix's database would be considered which part of the Marketing Information System (MIS)?

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