Suppose new firms enter the market for widgets. This would increase A (increase/decrease) the demand A (supply/demand) of widgets. At the same time, influencers increase consumer preferences for widgets. This would increase A (increase/decrease) the demand A (supply/demand) for widgets. In effect, the equilibrium price of widgets ambiguously changes A (increases/decreases/ambiguously changes), and the equilibrium quantity of widgets increases A (increases/decreases/ambiguously changes)