Suppose Nike is going to give you a new Digital leather Band. And the target audience of this kind of product will be on the young generation is to draw new technological products, female customers, customers who can spend extra money on digital products, and Fitness Junkies. The objective behind the Band is to enable the keep people to track their fitness routine and the food diet.

• How will you use test market research to determine if your proposed product will succeed in a roll-out to a larger target audience/market? Also, assess any legal and ethical influences in your test market that might affect your promotion, distribution, and pricing strategies.