Suppose Nike's managers were considering expanding into producing sports beverages.

Why might the company decide to do this under the Nike brand name? A or B

A)The cost of producing sports beverages under a new brand is greater than producing the sports beverages under the Nike brand, given the current products being produced by Nike.

B)The cost of producing sports beverages under a new brand is less than producing the sports beverages under the Nike brand, given the current products being produced by Nike.