Suppose Nike's managers were considering expanding into producing sports beverages. Why might the company decide to do this under the Nike brand name?

Discussion Participation Instructions

• When you are the first to contribute to the discussion, you will see only the + Respond link
• If others have posted, you will see their comments, along with the + Respond link
• If there is more than one topic for discussion, the first topic is displayed.
• To select a different topic, click on the corresponding link in the Topics list.
• The + Respond link - as well as any responses - will be displayed at the bottom of the page
• If you do not see the + Respond link, or any responses, you may need to scroll down the page.