Suppose now the small town begins to grow, and more hotels begin to enter the market. As hotels enter the market, they offer different amenities and qualities. As a result of this entry, each hotel will see v demand as compared to the monopoly situation, demand will be '/ elastic as compared to the monopoly situation, the markup will be v as compared to the monopoly situation, and deadweight loss will be v as compared to the monopoly situation. more less the same