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Suppose research at Best Buy reveals that prospective buyers over age 50 are anxious about buying automated security systems to use at home and in
Suppose research at Best Buy reveals that prospective buyers over age 50 are anxious about buying automated security systems to use at home and in their businesses because of data collection and privacy concerns. Specifically, potential customers are concerned that home automation network companies will gather and sell private data about themselves, their children, their grandchildren, employees, and their customers without their knowledge. Based on the assigned readings this week: 1. What strategies might you recommend to Best Buy to reduce consumer buyers' anxiety? 2. What strategies might you recommend to Best Buy to reduce business buyers anxiety
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