Suppose that a business conducts operations in both horizontal and vertical markets. When adding products or services
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Suppose that a business conducts operations in both horizontal and vertical markets. When adding products or services to either market, leadership may consider diversification. What are the strategic alternatives to diversification? Under what circumstances might these alternatives yield better results than diversification?
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Auditing Cases An Interactive Learning Approach
ISBN: 978-0132423502
4th Edition
Authors: Steven M Glover, Douglas F Prawitt
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