Suppose that a monopolistically competitive firm pays for an ad campaign that backfires, causing many consumers to dislike the firm's product. which direction does demand shift, right or left? What happens to the slope and to the elasticity of demand? What happens to the irm's pricing power? Instructions: In order to receive full credit, you must make a selection for each option. For correct answer(s), click the box once to place a check mark. For incorrect answer(s), click the option twice to empty the box. 2 Demand shifts left. ? Demand shifts right. ? Supply shifts left. ? Supply shifts right. ? The slope of the demand curve increases. 2 The slope of the demand curve decreases. ? The elasticity of demand increases. 2 The elasticity of demand decreases. 2 The firm's purchasing power increases. ? The firm's purchasing power decreases