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Suppose that ABC is considering one more Toy Story movie. The company is not confident in box office sales, but they do believe that the

Suppose that ABC is considering one more Toy Story movie. The company is not confident in box office sales, but they do believe that the file will create merchandising opportunities (DVDs, toys, clothes,..etc). Their early analysis believes the move will have an NPV of -$39.00 million if you only look at ticket sales in the theater. However, they also believe that the movie will create sales of $80.00 million per year in merchandise. The merchandise sales will decline each year by 28.00% in perpetuity. Lets assume that after-tax operating margin on these sales is 10.00%, and that ABC has a cost of capital at 10.00%.

Lets value this as a perpetuity. The merchandise sales will continue indefinitely. What is the net NPV for creating the movie? (answer in terms of millions, so 1,000,000 would be 1.00)

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