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Suppose that adidas collaborated with the NFL to create a series of sports shoes and apparel incorporating the colors and logos of the various NFL
Suppose that adidas collaborated with the NFL to create a series of sports shoes and apparel incorporating the colors and logos of the various NFL teams, and bearing both the adidas and NFL brands. This would be an example of what branding tactic?
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brand licensing
private label branding
brand repositioning
cobranding
brand association
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Quantitative Methods For Business
Authors: Donald Waters
5th Edition
273739476, 978-0273739470
