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Suppose that Calloway golf would like to capitalize on Phil Michelson winning the Open Championship in 2013 by releasing a new putter. The new product
Suppose that Calloway golf would like to capitalize on Phil Michelson winning the Open Championship in 2013 by releasing a new putter. The new product will require new equipment for $423,949.00 that will be depreciated using the 5-year MACRS schedule. The project will run for 2 years with the following forecasted numbers:
Year 1 | Year 2 | |
---|---|---|
Putter price | $64.80 | $64.80 |
Units sold | 19,646.00 | 10,072.00 |
COGS | 41.00% of sales | 41.00% of sales |
Selling and Administrative | 18.00% of sales | 18.00% of sales |
Calloway has a 12.00% cost of capital and a 39.00% tax rate. The firm expects to sell the equipment after 2 years for a NSV of $163,397.00.
What is the NPV of the project?
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