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Suppose that Calloway golf would like to capitalize on Phil Michelson winning the Open Championship in 2 0 1 3 by releasing a new putter.

Suppose that Calloway golf would like to capitalize on Phil Michelson winning the Open Championship in 2013 by releasing a new putter. The new product will require new equipment for $422,141.00 that will be depreciated using the 5-year MACRS schedule. The project will run for 2 years with the following forecasted numbers:
Year 1 Year 2
Putter price $63.38 $63.38
Units sold 18,530.0010,013.00
COGS 41.00% of sales 41.00% of sales
Selling and Administrative 18.00% of sales 18.00% of sales
Calloway has a 15.00% cost of capital and a 38.00% tax rate. The firm expects to sell the equipment after 2 years for a NSV of $161,632.00.
What is the NPV of the project?

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