Suppose that consumers consider that watching a DVD movie at home is a substitute for going to the cinema. Which of the following is likely to occur if the number of stores selling DVDs in a given geographical market is reduced by 25 per cent? 0 the price of DVDs would increase and the price of cinema tickets would decrease. O the price of DVDs would increase but the price of cinema tickets would be unaffected. O the price of both DVDs and cinema tickets would decrease. O the price of both DVDs and cinema tickets would increase. 6) there is not enough information to say what will happen to the price of DVDs and cinema tickets