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Suppose that Disney builds a new ride at Magic Kingdom to celebrate the movie Frozen. The cost of the ride will be $20.00 million today.
Suppose that Disney builds a new ride at Magic Kingdom to celebrate the movie Frozen. The cost of the ride will be $20.00 million today. The economists at the park believe that the new ride will increase attendance and revenues at the theme park. They believe that revenues will increase by $2.50 million per year going forward.
What is the payback for this new ride?
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