Suppose that, holding product quality constant, the way the firm can delight customers is through lower prices.

Draw a graph with shareholder value on the vertical axis and customer delight on the horizontal axis, where the horizontal axis ranges from low delight (that is, high prices) on the left to high delight (that is, low prices) on the right. Assuming that the firm's objective is to maximize customer delight, indicate where you think the firm should be operating.