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Suppose that home gardeners and farmers both use the same herbicide. Home gardeners are willing to pay $4 for a one-liter spray bottle ($4 per

Suppose that home gardeners and farmers both use the same herbicide. Home gardeners are willing to pay $4 for a one-liter spray bottle ($4 per liter), whereas farmers are willing to pay $1,200 for a 200-liter barrel ($6 per liter).

In order to price-discriminate, the manufacturer should vertically integrate into farm retailers or Home Gardening Retailers

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