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Suppose that Horizon Technology is considering the launch of a new customer relationship management (CRM) system that it would sell to existing customers. Investment in
Suppose that Horizon Technology is considering the launch of a new customer relationship management (CRM) system that it would sell to existing customers. Investment in CRM development is expected to cost Horizon $42 million. After-tax sales of the CRM system are expected to be $8 million. Horizon uses an 11.4% opportunity cost of capital. What is the base-case NPV for this project
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Managerial Finance
Authors: Alan Parkinson
1st Edition
0750618264, 978-0750618267
