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Suppose that Marianna is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort
Suppose that Marianna is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Marianna's wedding planner is best described as an
A opinion determinant
B surrogate consumer
C opinion seeker
D innovative consumer
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