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Suppose that Penny Chairs has three media options: radio, TV, and ads in Furniture World (an industry publication). The table below provides information related to
Suppose that Penny Chairs has three media options: radio, TV, and ads in Furniture World (an industry publication). The table below provides information related to the costs, exposure values (how many people see the ad and is typically derived from market research studies), and limitations on the allowable number of ads in each medium desired by the firm. The company would like to achieve a total exposure value of at least 60,000
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