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Suppose that STARWARS -1 is offered in two forms, IMAX 3D and Standard. There are three segment types, and the market research shows that their
Suppose that "STARWARS -1" is offered in two forms, "IMAX 3D" and "Standard." There are three segment types, and the market research shows that their willingness-to-pays are given by the following table: Solve for the optimal pricing strategy. IMAX 3D Standard Star wars fans $45 $30 Film freaks $30 $20 Young couples $22 $15
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Economics for Managers
Authors: Paul G. Farnham
3rd edition
132773708, 978-0133561128, 133561127, 978-0132773706
