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Suppose that the estimated value of a loyal customer is $80 per year. The gross margin is 50%. Customers but the product every 2

Suppose that the estimated value of a loyal customer is $80 per year. The gross margin is 50%. Customers but the product every 2 years. Assume that the defection rate, r, is given by 17%. Compute the revenue per unit. Explain two (2) ways that you think can best increase the value of a loyal customer for this company. Give examples to support your answer.

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