Suppose that two firms, Lucky Bird and Full Coop, are the only sellers of seitan buffalo wings in some hypothetical market. The following payoff matrix gives the profit (in millions of dollars) earned by each company depending on whether or not it chooses to advertise: For example, the lower left cell of the matrix shows that if Full Coop advertises and Lucky Bird does not advertise, Full Coop will make a profit of s18 millonyand Lucky Blrd will make o profit of $2 million. Assurne this is a simultaneous game and that Lucky Ulird and Full Coop are both profitmaximing hirms. If Lucky Bird chooses to advertise, it will earn a profit of advertise. If Lucky Bird chooses not to advertise, it will earn a proft of not advertise. If Fuil Coop advertises, Lucky Bird makes a higher profit if it chooses If Full Coop donsn't advertise, Lucky Bird makes a higher profit at it chooses