Suppose that you are a manager of "KidTech", a local toy manufacturing company. The company is known for creating high-quality, high-tech toys helping kids learn how to read and write. Their products are specifically for kids 4-6 years of age. Answer the following questions (make sure to answer all questions, please number your responses - 1,2, and 3; each question is worth 10 marks) 1) Based on the above, which generic competitive strategy is the company pursuing? Explain why. 2) What could be the value drivers for the business? Explain why. 3) Describe any possible horizontal integration strategy for the company. Provide a hypothetical example. Explain why you consider the strategy as a horizontal integration strategy