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Suppose that you are the CEO of a car manufacturing company. You have 10 million US dollar to invest. You position your products in your

Suppose that you are the CEO of a car manufacturing company. You have 10 million US dollar to invest. You position your products in your product portfolio by using Boston Consulting Group (BCG) Matrix. So, you have a product line in each quadrant of the matrix.

  1. (15) How do you allocate your investment budget among these product lines?
  2. (15) Which strategies of growth and competition do you use for each product line?

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