Suppose that you have been appointed as the new Market Research Specialist for Pick n Pay, and you have been tasked with conducting market research for the company as they prepare to launch the new premium stores. Critically discuss why a survey method of data collection will be appropriate for this research, and provide an evaluation of the characteristics and limitations associated with the use of a survey method for a market research study. Provide a detailed analysis of the contents of a research report, and discuss why it is important for Pick n Pay to communicate the results of the research to stakeholders as well as their consumers. The new Pick n Pay stores will be targeted towards a more wealthier population. Critcially describe the sampling process, and discuss which sampling methods would be best suited for your research.