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Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes

Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes to be able to target the following household types who fall in the upper 10% of income brackets: Empty Nesters, Single Parents, and Unrelated Individuals. Utilizing the following population information, determine the core market share that the development project yearns to target with this project:

Total Owner Occupant Households: 48,000

Traditional Families in the Upper 10% of Income Brackets: 25,000

Empty Nesters in the Upper 10% of Income Brackets: 5,000

Single Parents in the Upper 10% of Income Brackets: 10,000

Unrelated Individuals in the Upper 10% of Income Brackets: 8,000.

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