Suppose the drug company is setting two different prices for two different periods. In the first period, the company will price low in order to build reputation/interest, and in the second period, they will capitalize on that. Demand for year 1 (1) and year 2 (2) are 1=10051 2=1/10 (10052) In other words, the more you sell in the first year, the bigger the payoff in the second year. If the goal of the firm is to maximize total profits: =1!+22. Hint: Start with year 2, treating ! As fixed. Then, find the ! That maximizes total profit. What price will the firm choose to maximize profits?