Question
Suppose Toyota and Honda must decide whether to make a new breed of side impact airbags standard equipment on all models. Side-impact airbags raise the
Suppose Toyota and Honda must decide whether to make a new breed of side
impact airbags standard equipment on all models. Side-impact airbags raise the price
of each automobile by $1,000. If both firms make side-impact airbags standard
equipment, each company will earn profits of $2.5 billion. If neither company adopts
the side-impact airbag technology, each company will earn $1 billion (due to lost
sales to other automakers). If one company adopts the technology as standard
equipment and the other does not, the adopting company will earn a profit of $3
billion and the other company will lose $1.5 billion. If you were a decision maker at
Honda, would you make side-impact airbags standard equipment? Explain.
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