Suppose you are a marketing manager working for a well-known snack food company. The company is introducing a new type of chips to the market. For promoting this new type of chips, you are required to design two effective promotion activities (e.g. an advertisement, or a sales promotion etc.):

a) one based on classical conditioning, and explain how it works with this type of learning.

b) one based on operant conditioning, and explain how it works with this type of learning.