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Suppose you are conducting market research for a breakfast cereal manufacturer to understand whether individuals are likely to buy a new cereal. You conduct a

Suppose you are conducting market research for a breakfast cereal manufacturer to understand whether individuals are likely to buy a new cereal. You conduct a survey among a sample of randomly selected individuals and using a series of questions. You produce a rating score for each participant for which higher scores reflect a higher likelihood of that participant buying the new cereal

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