1. Suppose you are considering purchasing placement on search results for the keywords swim goggles. You earn a $2 profit per sale of swim goggles. Give several combinations of conversion rates and bid per clicks that enable you to break even. (20 points)
2. Describe the results of an auction with three slots for the following data. Assume a minimum bid of $0.10. (20 points)

Bidder	Maximum Bid	Quality Score
1	$2	2
2	$1.5	4
3	$1	5
4	$1	2