Suppose you are helping the client, Brentford Square Shopping Centre, based on the description listed below. From a marketing research perspective, please write

• Two business objectives
• Two research objectives

The Brentford Square Shopping Centre is located in the eastern suburbs of Melbourne, on Canterbury Road, Forest Hill, and comprises a large supermarket, branches of two major banks, chain liquor and food outlets and over thirty specialty shops. There has been trading at Brentford Square since the late 1950s and in 1963 the Brentford Square Traders Association was established. Over the last decade the traders have been experiencing a slow decline in trade and number of customers.

A primary reason for this is believed to be the expansion and promotion of nearby regional shopping centres, such as Forest Hill Chase, located a few kilometers to the west. Many 'strip' shopping areas have been adversely affected by activities of the large regional shopping centres. Apart from the physical benefits of building and location these shopping centres have also been aggressive marketers. To provide some counter to this, many community shopping centres have developed and implemented their own marketing and urban development programs. Some examples are Centre Road, (East Bentleigh),Maling Rd. (Canterbury) and Melton Township (Melton).