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Suppose you are selling new pairs of environmentally friendly shoes through a series of intermediaries. Your suggested retail price is $120 per pair. The retailer

  1. Suppose you are selling new pairs of environmentally friendly shoes through a series of intermediaries. Your suggested retail price is $120 per pair. The retailer requires a 40% margin while the wholesaler requires 25 percent margin.

a. How much will the retailer pay for the shoes?

b. How much will the wholesaler pay for the shoes?

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