Suppose you are the brand manager of Arvind. The company has decided to introduce traditional Indian clothing range for women. Chalk out a plan for how you will brand this new offering. Things to consider: How will you name this brand offering? List at least two ideas. For the above 2 ideas, where will this new offering be placed in your existing brand portfolio? What are the internal strengths and weaknesses you currently have for introducing these? Who would your competitors be? Do you think you might have been better-off introducing this offering if you were the brand manager of Raymond?