Question
Suppose you are the managing director of an automobile company in Japan, which has recently decided to start its plant in Pakistan and you are
Suppose you are the managing director of an automobile company in Japan, which has recently decided to start its plant in Pakistan and you are given the task to establish the business in Pakistan. What measures you would take to lessen its political vulnerability. Discuss any two and justify your point .
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
