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Suppose you are the marketing manager for MyTeam.com, an online seller of jerseys for sports teams. If Philly.com offered to sell you advertising on a
Suppose you are the marketing manager for MyTeam.com, an online seller of jerseys for sports teams. If Philly.com offered to sell you advertising on a pay-per-conversion basis at $10 per conversion and the gross margin on sales is 30%, how big does the average order have to be to justify the cost of the advertising?
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