Suppose you are working in an organization that recently experienced a decline in business, foreign rivals from emerging markets are increasing competition, and management is worried. Your team has been assigned to study the problem. After studying the problem, you conclude the firm must explore new ventures at the global level. But top management knows little about global business.

Prepare a report to management detailing your strategy in the:

Product and brand decisions.

Pricing decisions.

Global marketing channel and physical distribution.