Suppose you estimate Whole Foods stock has a volatility of 16.1% and a beta of 0.20. A similar process for Starbucks yields a volatility of 13.7% and a beta of 0.54. Which stock carries more total risk? Which has more market risk? If the risk-free interest rate is 4% and you estimate the markets expected return to be 12%, calculate the equity cost of capital for Whole Foods and Starbucks. Which company has a higher cost of equity capital?