Suppose you run an e-commerce platform, and you want to segment your customers to better target your marketing efforts. Here's a dataset of customer transactions: Customer ID Last Purchase Date Number of Purchases Total Spending ($) Customer 1 2023-09-25 8 $800 Customer 2 2023-08-10 2 $150 Customer 3 2023-09-20 3 $250 Customer 4 2023-06-05 12 $1,200 Customer 5 2023-09-15 1