Suppose you were advising Creator, the robot-powered hamburger restaurant in San Francisco, on how to build its competencies and capabilities prior to expanding to new geographic locations. What are you most likely to recommend? Question 7 options: Building new competencies and capabilities from scratch is easier and less time consuming than refreshing and renewing current practices. Core competencies have to remain continuously updated in order to meet customer needs and dynamic market conditions. As experience grows and the robots learn how to perform the activities consistently well and at an acceptable cost, the capability will evolve into a tried-and-true competence. Creator should preserve existing capabilities as external conditions and company strategy changes no matter what the cost. When a company succeeds in hiring talented employees and training them properly to oversee the robots' operation, the company's competencies and capabilities tend to develop more quickly and may last for a decade or more