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Suppose you were appointed as a new CEO of Apple, succeeding Gilbert Amelio in 1998, when the company was on the verge of bankruptcy: a.

Suppose you were appointed as a new CEO of Apple, succeeding Gilbert Amelio in 1998, when the company was on the verge of bankruptcy:

a. How would you diagnose the problem of Apple in terms of value, profit, and people?

b. Using the four actions framework (E-R-R-C Grid introduced in Blue ocean Strategy, what would you do to revive the company?

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