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Suppose you were going to do at least two focus groups, one on each issue. The U.S. focus group will be conducted in an Orlando,
- Suppose you were going to do at least two focus groups, one on each issue. The U.S. focus group will be conducted in an Orlando, FL, focus facility. The European group will be conducted using crowd-sourced participantsall English speaking.
- Prepare a focus group outline for each interview
- Would the results for the two interviews be of equal validity?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
