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Suppose you were hired as a consultant for a company that wants to penetrate the Comp-XM market. This company wants to pursue a niche differentiation

Suppose you were hired as a consultant for a company that wants to penetrate the Comp-XM market. This company wants to pursue a niche differentiation strategy. From last years reports, which company would be the strongest competitor?
Select: 1
Digby
Andrews
Chester
Baldwin

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Andrews Baldwin Chester Digby $3,758 $30,818 $859 ($461) Cash Flow Statement Survey Cash flows from operating activities Net Income (Loss) Adjustment for non-cash items: Depreciation Extraordinary gains/losses/writeoffs Changes in current assets and liabilities: Accounts payable Inventory Accounts receivable Net cash from operations $8,468 $0 $10.957 SO $14,947 $0 $18,069 SO $1,019 ($2,915) ($573) $9,757 $2,322 ($12,849) ($3,241) $28,007 ($654) ($1,653) $373 $13,871 $2.430 ($10,002) ($2,962) $7,075 ($12,600) ($42.600) ($17,100) ($53,774) Cash flows from investing activities Plant improvements (net) Cash flows from financing activities Dividends paid Sales of common stock Purchase of common stock Cash from long term debt issued Early retirement of long term debt Retirement of current debt Cash from current debt borrowing Cash from emergency loan ($8,615) $0 $0 $9,000 $0 ($11,300) $0 $0 (549) SO ($2,820) $12,118 SO ($30,966) $24.766 SO $0 $6,960 $0 $1,707 $0 ($40,741) $27,055 $0 SO $17.905 SO $25,067 SO ($32.727) $27,008 SO Net cash from financing activities ($10,915) $3,049 ($5,019) $37,253 Net change in cash position ($13,758) ($11,544) ($8,248) ($9.446) Balance Sheet Survey Cash Accounts Receivable Inventory Total Current Assets Andrews $22,676 $13,197 $2,915 $38,788 Baldwin $35,527 $19,019 $22,135 $76,681 Chester $36,501 $11,131 $10,682 $58,314 Digby $26,789 $14,557 $17,022 $58,368 Plant and equipment Accumulated Depreciation Total Fixed Assets $133,624 ($67,107) $66,517 $164,360 ($60,361) $103,999 $224,200 ($91,856) $132,344 $271,034 ($88,368) $182,666 Total Assets $105,305 $180,680 $190,659 $241,034 Accounts Payable Current Debt Total Current Liabilities $9,342 $0 $9,342 $12.683 $24.766 $37.449 $7,072 $27,055 $34,127 $9,942 $27,008 $36.950 Long Term Debt Total Liabilities $35,909 $45,251 $39,516 $76.965 $81,691 $115,817 $106,725 $143.675 Common Stock Retained Earnings Total Equity $12,080 $47.973 $60,053 $10,056 $93,659 $103,715 $41,695 $33,147 $74,842 $54,970 $42,389 $97,359 Total Liabilities & Owners' Equity $105,305 $180.680 $190,659 $241,034 Income Statement Survey Sales Variable Costs (Labor, Material, Carry) Contribution Margin Depreciation SGA (R&D, Promo, Sales, Admin) Other (Fees, Writeoffs, TOM, Bonuses) EBIT Interest (Short term, Long term) Taxes Profit Sharing Net Profit Andrews $160,565 $111,099 $49,466 $8,468 $26,501 $4,450 $10,048 $4,147 $2,065 $77 $3,758 Baldwin $231,395 $144,116 $87,279 $10.957 $13,542 $6,898 $55,881 $7,501 $16.933 $629 $30,818 Chester $135,433 $85,668 $49,765 $14,947 $13,507 $5,933 $15,378 $14,030 $472 $18 $859 Digby $177,108 $112,999 $64,109 $18,069 $21,336 $8,149 $16,556 $17,265 ($248) SO ($461) Actual Market Share in Units Thrift Core Nano Elite 6,976 8,886 5,405 5,426 26.1% 33.3% 20.3% 20.3% Industry Unit Sales % of Market Potential Market Share in Units Thrift Core Nano Elite 6,976 8,886 5,405 5,426 Total 26,693 100.0% Total 26,693 Units Demanded % of Market 26.1% 33.3% 20.3% 20.3% 100.0% 26.2% 2.8% 5.1% 22.9% Acre Adam Ark Able Ark2 Able2 Total 13.6% 2.7% 1.8% 13.6% 22.5% 0.1% 3.4% 17.1% 7.4% 0.8% 3.9% 34.0% 21.1% 15.3% 16.3% 3.3% 3.1% 5.9% 6.6% 1.9% 1.5% 22.3% Acre Adam Ark Able Ark2 Able2 Total 0.1% 18.7% 20.1% 3.7% 16.0% 1.3% 41.1% 6.3% 5.2% 5.3% 7.2% 4.2% 2.6% 30.8% 6.7% 25.5% 29.0% 27.9% Brat Baker Bead Bid Total 0.0% 25.8% 7.1% 0.4% 27.3% 27.1% 1.1% 1.9% 29.6% 0.0% 55.1% 65.2% 6.7% 5.6% 5.7% 6.4% 24.4% Brat Baker Bead Bid Total 24.5% 0.3% 21.4% 1.6% 47.8% 6.8% 23.2% 1.0% 25.2% 56.3% 6.4% 4.8% 4.5% 5.4% 21.1% 0.0% Crimp Cake 21.7% 2.0% 21.6% 3.0% 16.4% 18.6% 43.3% 40.0% City Cid Total 19.4% 19.2% 6.3% 6.7% 5.9% 6.6% 25.5% 2.2% 1.9% 4.1% Crimp Cake City Cid Total 1.9% 2.9% 15.4% 17.5% 37.7% 1.8% 1.5% 3.3% 5.7% 6.0% 5.5% 6.1% 23.3% 38.6% Drat 10.1% 7.7% 0.2% 11.7% Daze Dell Duck Dot Dune Total 11.4% 0.3% 8.7% 12.5% 24.0% 2.6% 1.4% 15.9% 2.3% 14.9% 0.4% 11.2% 22.7% 38.9% 25.4% 18.5% 3.1% 6.4% 5.4% 3.5% 5.6% 3.8% 27.8% Prat Daze Pell Duck pot Dune Total 18.9% 1.1% 2.2% 13.6% 2.7% 5.9% 4.3% 3.0% 5.3% 3.6% 24.8% 2.1% 0.3% 20.3% 14.3% 10.6% 36.8% 20.0% 15.8% Andrews Baldwin Chester Digby $3,758 $30,818 $859 ($461) Cash Flow Statement Survey Cash flows from operating activities Net Income (Loss) Adjustment for non-cash items: Depreciation Extraordinary gains/losses/writeoffs Changes in current assets and liabilities: Accounts payable Inventory Accounts receivable Net cash from operations $8,468 $0 $10.957 SO $14,947 $0 $18,069 SO $1,019 ($2,915) ($573) $9,757 $2,322 ($12,849) ($3,241) $28,007 ($654) ($1,653) $373 $13,871 $2.430 ($10,002) ($2,962) $7,075 ($12,600) ($42.600) ($17,100) ($53,774) Cash flows from investing activities Plant improvements (net) Cash flows from financing activities Dividends paid Sales of common stock Purchase of common stock Cash from long term debt issued Early retirement of long term debt Retirement of current debt Cash from current debt borrowing Cash from emergency loan ($8,615) $0 $0 $9,000 $0 ($11,300) $0 $0 (549) SO ($2,820) $12,118 SO ($30,966) $24.766 SO $0 $6,960 $0 $1,707 $0 ($40,741) $27,055 $0 SO $17.905 SO $25,067 SO ($32.727) $27,008 SO Net cash from financing activities ($10,915) $3,049 ($5,019) $37,253 Net change in cash position ($13,758) ($11,544) ($8,248) ($9.446) Balance Sheet Survey Cash Accounts Receivable Inventory Total Current Assets Andrews $22,676 $13,197 $2,915 $38,788 Baldwin $35,527 $19,019 $22,135 $76,681 Chester $36,501 $11,131 $10,682 $58,314 Digby $26,789 $14,557 $17,022 $58,368 Plant and equipment Accumulated Depreciation Total Fixed Assets $133,624 ($67,107) $66,517 $164,360 ($60,361) $103,999 $224,200 ($91,856) $132,344 $271,034 ($88,368) $182,666 Total Assets $105,305 $180,680 $190,659 $241,034 Accounts Payable Current Debt Total Current Liabilities $9,342 $0 $9,342 $12.683 $24.766 $37.449 $7,072 $27,055 $34,127 $9,942 $27,008 $36.950 Long Term Debt Total Liabilities $35,909 $45,251 $39,516 $76.965 $81,691 $115,817 $106,725 $143.675 Common Stock Retained Earnings Total Equity $12,080 $47.973 $60,053 $10,056 $93,659 $103,715 $41,695 $33,147 $74,842 $54,970 $42,389 $97,359 Total Liabilities & Owners' Equity $105,305 $180.680 $190,659 $241,034 Income Statement Survey Sales Variable Costs (Labor, Material, Carry) Contribution Margin Depreciation SGA (R&D, Promo, Sales, Admin) Other (Fees, Writeoffs, TOM, Bonuses) EBIT Interest (Short term, Long term) Taxes Profit Sharing Net Profit Andrews $160,565 $111,099 $49,466 $8,468 $26,501 $4,450 $10,048 $4,147 $2,065 $77 $3,758 Baldwin $231,395 $144,116 $87,279 $10.957 $13,542 $6,898 $55,881 $7,501 $16.933 $629 $30,818 Chester $135,433 $85,668 $49,765 $14,947 $13,507 $5,933 $15,378 $14,030 $472 $18 $859 Digby $177,108 $112,999 $64,109 $18,069 $21,336 $8,149 $16,556 $17,265 ($248) SO ($461) Actual Market Share in Units Thrift Core Nano Elite 6,976 8,886 5,405 5,426 26.1% 33.3% 20.3% 20.3% Industry Unit Sales % of Market Potential Market Share in Units Thrift Core Nano Elite 6,976 8,886 5,405 5,426 Total 26,693 100.0% Total 26,693 Units Demanded % of Market 26.1% 33.3% 20.3% 20.3% 100.0% 26.2% 2.8% 5.1% 22.9% Acre Adam Ark Able Ark2 Able2 Total 13.6% 2.7% 1.8% 13.6% 22.5% 0.1% 3.4% 17.1% 7.4% 0.8% 3.9% 34.0% 21.1% 15.3% 16.3% 3.3% 3.1% 5.9% 6.6% 1.9% 1.5% 22.3% Acre Adam Ark Able Ark2 Able2 Total 0.1% 18.7% 20.1% 3.7% 16.0% 1.3% 41.1% 6.3% 5.2% 5.3% 7.2% 4.2% 2.6% 30.8% 6.7% 25.5% 29.0% 27.9% Brat Baker Bead Bid Total 0.0% 25.8% 7.1% 0.4% 27.3% 27.1% 1.1% 1.9% 29.6% 0.0% 55.1% 65.2% 6.7% 5.6% 5.7% 6.4% 24.4% Brat Baker Bead Bid Total 24.5% 0.3% 21.4% 1.6% 47.8% 6.8% 23.2% 1.0% 25.2% 56.3% 6.4% 4.8% 4.5% 5.4% 21.1% 0.0% Crimp Cake 21.7% 2.0% 21.6% 3.0% 16.4% 18.6% 43.3% 40.0% City Cid Total 19.4% 19.2% 6.3% 6.7% 5.9% 6.6% 25.5% 2.2% 1.9% 4.1% Crimp Cake City Cid Total 1.9% 2.9% 15.4% 17.5% 37.7% 1.8% 1.5% 3.3% 5.7% 6.0% 5.5% 6.1% 23.3% 38.6% Drat 10.1% 7.7% 0.2% 11.7% Daze Dell Duck Dot Dune Total 11.4% 0.3% 8.7% 12.5% 24.0% 2.6% 1.4% 15.9% 2.3% 14.9% 0.4% 11.2% 22.7% 38.9% 25.4% 18.5% 3.1% 6.4% 5.4% 3.5% 5.6% 3.8% 27.8% Prat Daze Pell Duck pot Dune Total 18.9% 1.1% 2.2% 13.6% 2.7% 5.9% 4.3% 3.0% 5.3% 3.6% 24.8% 2.1% 0.3% 20.3% 14.3% 10.6% 36.8% 20.0% 15.8%

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