Suppose you were the director of strategy at McDonald's. The company is seeking growth opportunities.

Would you recommend an acquisition (or merger)?

• If so - what would you be looking for in a target acquisition company? Perhaps you think they should undertake vertical integration (by investing in a cattle farming/ soft drink manufacturing/disposable cups company). Or do you think they should acquire another chain of restaurants? You might have a particular company in mind or just an idea of the key features of that organisation - either is fine. Why do you think this acquisition would be beneficial?
• If not, why not?