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Suppose you work at a marketing firm that is developing a promotional campaign for a new national restaurant chain. The goal of the campaign is

Suppose you work at a marketing firm that is developing a promotional campaign for a new national restaurant chain. The goal of the campaign is to drive foot traffic to restaurant locations in downtown markets. The restaurant is called "Big Bunny" and sells low-cost fare aimed at families and children. The mascot is the Big Bunny, a friendly rabbit who loves to eat. You decide that your television advertisements will follow Big Bunny's adventures in Tasty Land. 


Which would be a useful setting for Tasty Land given the goals of your promotional campaign?

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