Question
Suppose you work at an FMCG company that recently launched a new fabric whitening product called 'Excalibur'. The marketing team has come up with the
Suppose you work at an FMCG company that recently launched a new fabric whitening product called 'Excalibur'. The marketing team has come up with the following two taglines:
Tagline A reads 'Purer than white'.
Tagline B reads 'Holy white'.
The initial consensus was that Tagline A is better than Tagline B. However, after a senior manager had challenged the consensus, it was decided that Tagline B would be tested to see if it performed better. Of the 20,000 products each with Tagline A and Tagline B, 1,158 and 1,201 were sold, respectively.
Now, you want to conduct an A/B test to verify whether this difference in sales is statistically significant or not.
- Sales with Tagline A Sales with Tagline B
- Sales with Tagline A Sales with Tagline B
- Sales with Tagline A < Sales with Tagline B
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started