Question
Suppose your selected company is planning to launch a new product. The target profit for this new product is roughly 1/12 the entire company's most
Suppose your selected company is planning to launch a new product. The target profit for this new product is roughly 1/12 the entire company's most recently reported annual profit (before taxes). The fixed cost for the new product is estimated to be about 40% of the most recently reported annual cost of goods sold. The contribution margin per unit is smaller by a factor of 20 of the new product's fixed cost. How many units must be sold for the new product line to breakeven? You must show ALL your assumptions and calculations.
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Marketing
Authors: Dhruv Grewal
3rd Canadian edition
1259105040, 1259105043, 1259030659, 1259030652, 978-1259030659
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